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Industry Definitions

Marketing Assistance

Americalist goes way beyond simply providing customers with lists, printing and mailing. We work hard to provide our customers with creative marketing solutions that grow their business, increase store traffic, raise money – whatever meets their short- and long-term goals. Our customers have a full array of marketing tools at their disposal, from variable data digital printing to targeted specialty lists.

New Homeowners

Americalist delivers new homeowner listings as soon as they are released by each individual county nationwide. Generally, counties release this information within a week to a month of transfer of the deed. New homeowner listings include name, address, Zip+4, and selects including sale price and mortgage amount. Americalist makes these lists more valuable to users by appending phone numbers when available. Who can benefit from new homeowner lists? Businesses including furniture and carpeting stores, hardware outlets, department stores, grocery store chains, newspapers, home improvement companies, auto dealers, insurance agents, and lawn care services – any business that needs to be the first in their market to reach new homeowners and movers.

New Movers

Americalist provides businesses of all types with First Contact "new mover" lists. These lists help businesses reach new movers in their market before the competition and establish that all-important initial contact with potential customers. Studies show new movers are prime prospects for a variety of products and services:

• Case studies show that new movers establish their buying patterns within the first three months following their move.
• Reaching new movers by mail with a significant purchasing incentive within the first 30 to 90 days of their move is an effective way to spur action.
• New homeowners spend 8 to 10 times more in the first six months than established residents spend over a two-year period.
• New homeowners spend more than $10,000 on home-related products

Offset Printing

In addition to digital printing, Americalist offers high-quality full-color offset printing performed on our in-house presses. Let our experts print your postcards, self-mailers, newsletters, corporate identity packages, sales literature, promotional material, manuals – whatever you need.

On-Demand Printing

On-demand digital printing enables you to save money by eliminating the printing of wasted, soon-to-be-obsolete collateral material. In many industries, collateral materials often become outdated soon after rolling off the presses. Programs are added and deleted. Personnel change. Prices are altered. Services are enhanced. The result: thousands of dollars wasted in print costs. With on-demand digital printing, Americalist reduces the cost of warehousing collateral material. We print your brochures, letterheads, price sheets – whatever you need – on-demand in the exact quantity you require…with no waste. The print quality of our Xerox iGen Digital Production Press is unrivaled and the turnaround times are amazing.

Outline

In graphic design, tracing of the outer edge of text or a graphic image. If the outline is feathered, then the effect is generally referred to as a glow.

PDF

Stands for Portable Document Format. Created by Adobe Systems in its software program Adobe Acrobat as a universal browser. Files can be downloaded via the web and viewed page by page, provided the user has installed the necessary plug-in which can be downloaded from Adobe’s own web site.

PNG

Stands for Portable Network Graphics format, and is generally pronounced “ping.” PNG is used for lossless compression and displaying images on the web. The advantages of PNG are that it supports images with millions of colors and produces background transparency without jagged edges. The disadvantages are that PNG images will not show up on older browsers and still can be comparatively larger in file size than GIFs.

Postal Processing

In order to receive postal discounts, you need postal processing that is accurate and up to date with ever-changing regulations. This is what you receive from Americalist – informed, knowledgeable mailing specialists with a 39-year track record of success. We maintain a close relationship with the post office to ensure you receive the best rates and your pieces are processed and arrive at their destination with no problems.

Postcards

Postcards are an affordable and easy way to get your offer in the hands of qualified prospects. Save on creative services by mailing a customized pre-printed postcard with Americalist. We offer full-color pre-printed postcards for our vertical markets, including lawn care/landscaping, home improvement, home furnishings, roofing, insurance, HVAC contractors, real estate agents, and more. You can also choose “welcome to the neighborhood” postcards, “special gift” postcards, and a variety of other options for your seasonal/holiday sales. Customers save money and time by selecting a pre-printed Americalist postcard featuring their industry. Americalist can customize the back with your offer, contact information, and sales message; address the pieces to your best prospects; and mail – all from a single source.

Prospect and Customer Profiling

Americalist lets you understand and more effectively market to your prospects and customers through profiling analysis. How much do you really know about your current customers and prospects in your market? What about your competitors’ customers? Americalist produces a multi-page profiling document, The Prospect Report, which drills down deep into your market and breaks down customers and prospects to the finest detail, allowing you to identify your best prospects and more effectively communicate with current customers. Our prospect and customer analysis includes:

In-depth analysis of your current customers based on neighborhood, income, age, length of residence, presence of children, home value, education, occupation and other demographics. Every house is profiled.
Identify niche households by finding customers who are more likely to purchase your services.
Profile your best business prospects based on size, SIC, sales, and more.
Profile your competitors' customers
Custom analysis and report based on your needs

PURL Marketing

PURL stands for Personal URL – or personal website. Use of Personal URLs is becoming a popular means of driving prospects or customers from a mail piece or email to a web site that addresses them by name. By simply adding a line inviting the reader to visit their PURL, you can dramatically boost response rates, close more sales, collect useful data about the respondent, and track the success of your campaigns. Ask Americalist how simple and affordable it would be to fit PURL marketing into your next mail or email campaign.