Telemarketing

Relationships are everything. Your telephone marketing strategy should focus on building donor relationships – not making a transaction. Telephone marketing strategies are used as an integrated part of the direct marketing program, not as competition for direct mail.

Telemarketing strategies:

• Enhance your relationship with the donor
• Increase long-term value of the donor
• Add personal communication with the donor
• Reactivate lapsed donors
• Increase the number of 2nd time gifts from acquisition